Hello, my name is Asriel…
I was born and raised in Orange County, CA and grew up playing music. In college, I discovered my love for camera gear and telling peoples stories. Now with over five years of professional experience, I am working as a contract cinematographer in Costa Mesa, CA.
With a background in communications and advertising I saw the disconnect between videographers and clients. I realized there are many people who can create great content but needs of the client were still not fully met. This is where the Ethos of C&F began…
Chaos: The unordered raw materials. The potential.
Function: The act of bringing order to raw potential.
Through myself and the team that we work with our goal is to take the CHAOS, the potential our clients have, and through our experience and creativity bring FUNCTION to the media that we create through partnership with our clients.